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Developing Executive Presence on Camera

Updated: Apr 30

With video as a new norm for interviewing, meetings, and delivering important team updates, developing your executive presence on camera is a crucial skill to develop. With a solid understanding of these skills they can help propel your career forward while enhancing communication with your team and other stakeholders.

We’ve summarized below some key insights and perspective from Laura Doman's PRG Friday Coffee Series presentation on maximizing executive presence on-camera. Laura Doman, is former tech industry sales exec turned actor, video performance coach, author, and speaker.

Her full Coffee Series presentation is available here.

Why is Video Presence Important?

Video communication is an increasingly common and potent tool for conveying corporate strategies, enhancing marketing efforts, and boosting employee engagement. It serves as a dynamic platform for delivering updates, sharing company news, and reinforcing corporate values. Today, 89% of consumers prefer video content, making it a compelling tool for building relationships and driving engagement. Additionally, regular video communications help keep staff aligned with company goals, fostering a stronger sense of community and belonging.

What is Executive Presence?

Put simply, executive presence is a blend of confidence, composure, and charisma that inspires trust and commands respect in professional settings. By coupling a strong executive presence with a solid video presence, you bolster your credibility, visibility, and trustworthiness to help showcase your values, initiatives, and team dynamics and resonate with audiences more effectively.

Tips on Establishing Executive Presence on Video

  • On-camera confidence is crucial. Relax, prepare mentally and physically, and consider using tools like lighting or strategically placed teleprompters / scripts for polished presentations. Be sure to maintain appropriate posture, utilize purposeful gestures, and maintain eye contact with the camera lens to garner a sense of connection.

  • Beyond the basics, play with the pacing, tone, and volume to convey impact - adapting your delivery to the content being shared to connect with viewers on a deeper level. Practice and peer feedback are important. Don’t forget that the overall video quality can significantly influence perception.

  • A virtual background is appropriate, so long as it reflects your brand without causing distractions. Appearing personally on video (a digital avatar is no match) promotes connection vital for meaningful interactions, particularly with younger audiences.

  • Above all, embrace authenticity. Note that the core of effective video communication lies in its content. Engaging viewers requires a focus on direct and clear communication.

Mastering executive presence is a transformative skill that drives engagement, fosters connection, and amplifies your impact. Use video as a presentation tool to showcase your executive presence while communicating in interviews, important meetings, or for company updates.

By honing your on-camera skills, you'll captivate your audience, elevate your brand, and propel your success in the digital landscape. Start implementing these strategies to unlock the full potential of your executive presence on video.

More About Laura Doman:

Former tech industry sales exec turned actor, video performance coach, author, and speaker. As an actor, she appears regularly in films, TV, commercials, and industrials and provides voiceovers for commercials and corporate and training videos.

As a coach, Laura works with business professionals and entrepreneurs who want to become more comfortable and charismatic on camera themselves for videos, presentations, and online appearances. She enjoys showing clients how they, too, can bridge the worlds of business and entertainment to make more successful videos that drive sales and educate their customers.


Coaching On Camera - Confidence for Business

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